A private family institution
A family.Its interests.Its institutions.
House of Raif brings together the family's institutional, commercial, educational and social responsibility interests under a shared identity.
Pimpin·Adil·Lindung
The Family
Heritage · Character · Stewardship
The House
A shared identity.
A distinct purpose.
House of Raif is the family identity through which the family's institutional, commercial and social responsibility interests are represented.
Established by Muhammad Amir Raif, House of Raif brings together a number of distinct institutions and initiatives spanning family affairs, brand ownership, education and corporate social responsibility.
Each operates with its own purpose and responsibilities, guided by a shared commitment to sound judgement, responsible stewardship and long term continuity.
The House provides a common identity for the family's interests while respecting the distinct role of each institution.
Pimpin · Adil · Lindung
“Memimpin dengan amanah, mengadili dengan ihsan, melindungi dengan keberanian.”
Lead with trust, judge with benevolence, protect with courage.
Muhammad Amir Raif
Founder, House of Raif
The Founder
Muhammad Amir Raif
Founder, House of Raif
Muhammad Amir Raif is the founder of House of Raif and the guiding figure of Raif Keluarga.
His journey began early. He entered business at a young age and, at eighteen, joined the world of finance and investment.
There he rose to Head of Sales at one of Malaysia’s larger investment companies, leading a team of ten. It was there that he learned how capital moves, how trust is earned and how a team is led.
That grounding led to greater responsibility as Chief Investment Officer of a credit cooperative in Johor Bahru, where he was entrusted with the careful stewardship of its members’ capital.
From advising on investments he moved to owning them, becoming a ten percent shareholder of a public company: his first meaningful stake in a business of scale.
Ownership soon became building. As Managing Director of Spawn Aquaculture in Pahang, he took responsibility for an operation from its foundations.
A name of international standing followed. He was appointed President of Morotai Club, a sportswear brand of German origin supported through Shark Tank, with responsibility for a brand community of international reach.
Trade followed. As Chief Marketing Officer and Director of an import and export company, he worked on the movement of goods, including sugar and foodstuffs, across Malaysia, Indonesia, Thailand, China, the United Kingdom, Germany and Africa.
An established opportunity then presented itself: Bukit Cheetham, a construction company in Shah Alam founded in 2012. He took it forward and, in 2024, renewed its identity for its next chapter.
In recent years he has also had the privilege of seeking counsel from Tun Dr. Mahathir Mohamad, former Prime Minister of Malaysia.
Today that experience shapes House of Raif and its motto: Pimpin. Adil. Lindung.
By the age of twenty, he had already gathered experience that many careers take decades to acquire.
The Name
Where Pimpin. Adil. Lindung. began.
Before it was a motto, it was a name: Muhammad Amir Raif bin Muhamad Nasir.
- AmirThe one who leads
Pimpin
Amir means leader. Leadership is a trust carried before it is a position held.
- RaifThe merciful
Adil
Raif means mercy, and mercy gives justice its meaning. To be just is to be fair with compassion.
- NasirThe protector
Lindung
Nasir, his father’s name, means one who protects. It is the legacy handed down to the House.
A father’s name represents protection. A son’s name carries the responsibility of leadership and mercy. Together, they uphold the enduring principles of the House.
Family Institutions
Two institutions.
One shared purpose.
Two institutions carry the family’s heritage, responsibilities and commitment to education, each with a defined purpose and role.
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Family Affairs & Social Responsibility
Raif Keluarga
Family Institution · Governance · Stewardship · CSR
Raif Keluarga serves as the institutional anchor for the family's identity, values and heritage.
Its role encompasses family affairs, the preservation of shared principles, family governance, ownership stewardship and generational continuity.
It also carries the family's corporate social responsibility: community assistance, donations and social development, funded entirely from the family's own resources.
Beyond the preservation of heritage, Raif Keluarga represents the family's commitment to maintaining a clear sense of identity, purpose and responsibility across generations.
-
Education
Akademi Amir Raif
Education · Knowledge · Leadership
Akademi Amir Raif represents the family's interest in education and the development of future leadership.
Under the presidency of Muhammad Amir Raif, the Academy is intended to provide a platform for learning, intellectual development and the advancement of knowledge.
Its educational vision places importance on academic development, practical understanding and the cultivation of responsible leadership.
The institution reflects the family's belief in education as a cornerstone of individual and societal progress.
Family Principles
Pimpin. Adil. Lindung.
Lead. Be Just. Protect.
These three principles provide a common point of reference for the Raif family's approach to leadership and responsibility.
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Leadership
Pimpin
To exercise leadership with purpose, accountability and sound judgement.
-
Fairness
Adil
To act with fairness, integrity and consideration for others.
-
Protection
Lindung
To safeguard family values, entrusted responsibilities and the interests of future generations.
Together, these principles inform the family's approach to its institutions, business interests and wider responsibilities.
The Enterprise
Ownership · Platforms · Partnerships
The Enterprise
One platform.
Disciplined ownership.
The family’s commercial interests are held and stewarded through a single platform, Raif Group.
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Business Interests
Raif Group
Investment Holdings · Business Ownership · Asset Development
Raif Group is the family's investment holding and business ownership platform.
The Group holds ownership and controlling interests in more than 100 brands across multiple sectors.
Its interests extend across business ownership, strategic investments, operating brands, property and asset development.
The Group provides a platform for the development and management of commercial interests, with an emphasis on disciplined investment, sound management and sustainable business development.
Its portfolio brings together interests across different sectors, reflecting a long term approach to enterprise and capital allocation.
Raif Group · Group of Companies
100+ brands.
Six platforms.
Raif Group holds ownership and controlling interests across conglomerates, food security, media, technology, property and consulting.
Malaya Corporation
Diversified Conglomerate
Grand Pasific Corporation
Food Security · Energy · Utilities
Waystar Premier
Media · Platforms · Lifestyle
Aufworks & Co
Consulting
Bukit Cheetham Group
Property · Construction & Engineering
Rimau Tech Group
Technology
- 100+
Brands held across these platforms
A diversified conglomerate
Malaya Corporation
Heavy industries, services and communication, mobility and automotive, construction and engineering, healthcare, defence and technology, electric vehicles, and logistics.
Grand Pasific Partners
Grand Pasific
Food security, finance-related brands, mining, waste and energy, and specialist engineering.
Media and platforms
Waystar Premier
Radio and podcast, national and international news, software, food, mobility, accommodation and travel, entertainment and lifestyle.
Raif Group · Who We Serve
Partners we are
built to serve.
Raif Group works with organisations that value long term thinking, credible ownership and disciplined delivery.
- I
Government & Institutions
Public bodies, government-linked entities and institutions seeking dependable partners across infrastructure, food security, energy and national development.
- II
Corporates & Enterprises
Established companies looking for strategic partnerships, service capability and operating platforms that span multiple sectors.
- III
Industry Partners
Operators, technology providers and sector specialists who wish to collaborate with the Group’s platforms through considered, mutually agreed partnerships.
- IV
Communities & Audiences
Customers, audiences and communities reached through the Group’s media, food, mobility and lifestyle brands.
Raif Group · Solutions
Integrated capability.
One standard.
Across its platforms, Raif Group brings together ownership, operating strength and sector expertise under a single standard of governance.
- 01
Brand Ownership & Stewardship
Disciplined ownership and management of operating brands, with governance suited to each sector and entity.
Raif Group - 02
Property, Construction & Engineering
Property development, construction and specialist engineering, delivered with an emphasis on quality and long term value.
Bukit Cheetham Group · Malaya Corporation - 03
Food Security, Energy & Resources
Capability across food security, waste and energy, mining and specialist engineering in support of national priorities.
Grand Pasific Corporation - 04
Technology & Digital Platforms
Technology products and digital platforms built to support enterprise operations and the Group’s own brands.
Rimau Tech Group - 05
Media, Communications & Lifestyle
Broadcast, news, software and lifestyle platforms that reach audiences across Malaysia and beyond.
Waystar Premier - 06
Business Consulting
Management and business consulting that supports organisations in planning, structuring and executing with clarity.
Aufworks & Co
Business and institutional enquiries are welcome.
Begin a conversationSolutions are provided through the relevant operating entity. Where a licence or approval is required, the activity is carried out only through an entity that holds it.
Our Outlook
Principled stewardship.
House of Raif holds that lasting institutions are built on responsible leadership, considered decisions and disciplined ownership.
The family places importance on sound governance, the careful management of the interests entrusted to each brand and institution, and the preservation of shared values.
Each is developed to the standard its sector requires, with the patience that long-term work demands.
A considered horizon.
House of Raif looks ahead with confidence and a steady hand. Its focus is the disciplined growth of its brands, the strengthening of its partnerships and the continued development of its people.
Guided by Pimpin. Adil. Lindung., the family takes a long-term view: building with patience, operating with integrity, and meeting the standards each sector requires.
Its emphasis remains on substance, continuity and the responsible exercise of ownership.
Let us begin
a conversation.
Kindly use the form below
- general@amirraif.com
- Telephone
- 011-2929 0508